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The strategic use of colour in design

Colour is far more than just an aesthetic choice in brand design—it’s a powerful tool that shapes perceptions, influences emotions, and drives user behavior. Strategic colour usage has become instrumental in building memorable brands and creating engaging user experiences that convert.

Navigating the launch: moving from your old website to a new one

Launching a new website requires careful planning and execution and in this article, we’ll look at the process of transitioning from your old website to a new one, covering aspects such as backing up your old site, testing your new site, staging its launch and managing technical details like 301 redirects.

Crafting a logo device for a mission-driven brand consultancy

At the heart of every successful brand lies a visual identity that captures its essence and resonates with its audience. Be More Fox approached us to develop a logo device for their brand consultancy. They specialise in eco-friendly and community-focused brands with a clear purpose. The logo device we developed not only reflects their mission but also represent the brands they proudly support.

Key strategies to fortify your online admin system

Protecting your software admin system from potential security breaches is paramount. Small business owners in particular need to take proactive steps to fortify their admin systems against cyber threats. By implementing key security strategies, businesses can safeguard sensitive information. Let’s find out what those key strategies are…

How to promote your mobile app listing in the app store

Getting your mobile app noticed in a crowded app store, whether that’s with Apple or Google, is challenging. With millions of apps vying for attention, a well-crafted listing is crucial if you want to stand out from the crowd and attract users. Here are some effective strategies for promoting your mobile app listing.

How to exhibit successfully - Driving expo success (Part 1)

Exhibiting at trade shows and expos is a highly effective marketing strategy for B2B marketers, and shows deliver more benefits than just lead generation. They help you to research and investigate new markets, understand customer pain points and try out new sales strategies

Why do some mobile app projects fail?

Mobile apps are an integral part of daily life but not all mobile app projects are successful. In fact, many of them fail to even make it to the launch stage. This raises the question, why do some mobile app projects fail?