Revitalising an iconic brand
Working with one of the UK's longest established caravan and marine accessories supplier, we crafted a clean, typographic wordmark that modernised their identity whilst preserving their heritage. A major focus was creating a cohesive look for W4’s vast product range. We developed a system of header cards and packaging templates that can be easily customised and over-printed in-house and on demand allowing for efficient product launches.
Enabling future business growth
To support W4’s continued growth, we developed a concise yet thorough brand guidelines document. This helps both internal teams and external partners to apply the new identity consistently. Since launching the refreshed brand, W4 has reported increased engagement from both long-time customers and new caravan enthusiasts. The modernised look has opened doors to exciting retail partnerships, expanding W4’s reach in the market.
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